ABCDream, Incorporated

VISION AND MISSION

ABCDream has positioned itself as a leading global edutainment organization, excelling in the delivery of state of the art, high integrity learning tools and entertainment offerings.

ABCDream is positioned at the center of the convergence of interactive technologies, education, entertainment, and several of the most significant educational communities - children, parents, teachers, schools, libraries, and child care centers.

To achieve our vision, ABCDream executes on the following core beliefs and strategies:

· Value the inherent imagination and creativity of our children
· Operate at the leading edge of interactive technologies
· Form a close alliance with professionals in the educational community
· Understand our market needs and client imperatives
· Be a well managed, profitable organization with a magnet culture
· Focus on the foundations of learning - reading and writing skills
· Develop our Internet channel as an edutainment destination of choice
· Create, syndicate, and merchandise original online digital stories and characters
· Prove the Internet's capacity to create one neighborhood

By developing, branding, and syndicating ABCDream.com's entertainment channel, sneekysneekers.com, in addition to the constructing of a web-based learning tool for reading and writing, ABCDream credentials itself as a significant player in the edutainment business. ABCDream will leverage this success while branching into offline product development and merchandising, along with the emerging technologies of interactive TV and game platforms.

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